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Heineken Experience: Meet the Beer and View the Brewery

Heineken Experience Sign

Fans of the famous Heineken beer can get a first-hand look at the brewing process at the Heineken Experience in Amsterdam. This historic brewery was built in 1867 and was the company’s main brewing facility until 1988. The brewery opened its doors to the public in 1991 and allowed visitors to tour the building. At the time, it was known as “Heineken Treat and Information Centre.” Over time, the attraction grew to become one of the most popular tourist spots in Amsterdam. In 2001, the attraction’s name was changed to “Heineken Experience.”

What to Expect

Heineken Experience - Brew RoomVisitors are taken on a journey through the history of Heineken beer and the Heineken family. Iconic commercials from the beer’s history are also played to take guests on a trip down memory lane. Guests even have the chance to create their own music video. In the new multimedia exhibit, visitors actually become a beer where they are shaken up, heated up and even sprayed with water. Once you have made your way through the Heineken Experience, you will be rewarded with a few cold ones. It is important to note that the Heineken Experience will not serve beer to any visitors under the age of 16 as this is against the company’s policy and also against Dutch law.

Visitor Information

The Heineken Experience is located at Stadhouderskade 78, 1072 AE. The attraction is easily accessible via car, train or boat.

Heineken Experience - StablesWhen visiting the Heineken Experience, expect to spend approximately an hour and a half inside. The tour is self-guided so visitors can move at their own pace. Any visitors that are under the age of 18 must be accompanied by an adult at all times. The museum attracts large crowds, so plan to visit early.

Heineken Experience is open:

  • Monday through Thursday from 11AM until 7:30PM (ticket sales end at 5:30PM)
  • Friday through Sunday from 11AM until 8:30PM (ticket sales end at 6:30PM)

The museum is closed on January 1, April 30 and December 25. On December 24th and 30th, the museum closes at 4:30PM with the last tickets being sold at 2:30PM.

Tickets for the Heineken Experience can be purchased online or in person. Admission prices are:

  • Adults – €18 (online price: €16)
  • Children between 8 and 15 – €14

Discounts are available for groups of 20 or more. If you plan on visiting the Heineken Experience, be sure to purchase your tickets online. This will allow you to skip the line at the ticket desk and head straight towards the tour entrance.


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